-
Herbalife Launches Into U.S. Energy Drink Market with LIFTOFF Effervescent
ENERGY DRINK
Sugar-Free, Zero-Calorie Dissolvable Tablets Gives Body and Mind a Boost;
Official Energy Drink of 2005 AVP Pro Beach Volleyball Tour
LOS ANGELES, April 27, 2005 - Herbalife Ltd. (NYSE: HLF) announced today its
entrance into the $1.7 billion U.S. energy drink market with the launch of
LIFTOFF effervescent energy drink dietary supplement, a first-to-market,
sugar-free, zero-calorie, effervescent energy drink in a dissolvable tablet
form.
LIFTOFF is designed to give both body and mind a lift.* With two patents
pending, each tablet contains a proprietary blend of natural herbs, plus taurine,
guarana, and caffeine for energy, and Ginkgo biloba and Panax ginseng for an
added mental boost.* The combination of Ginkgo biloba/Panax ginseng in
LIFTOFF has been clinically shown to enhance mental performance, improve
short-term memory, promote fast and accurate thinking and reduce mental
fatigue1*.
"At Herbalife, we are focused on product innovation based on science. The
distinctive LIFTOFF formula offers everyone from entrepreneurial 20- and
30-year olds to on-the-go moms a refreshing energy drink," said Herbalife Chief
Executive Officer Michael O. Johnson. "There is nothing like this on store
shelves in the United States."
Try Liftoff Today
Estimated year-over-year growth for this segment of the beverage market is
approximately 35 percent, which is expected to lead to overall category sales of
over $3 billion in 2009, according to Euromonitor estimates.
LIFTOFF brand is the official energy drink sponsor of the 2005 AVP Pro Beach
Volleyball Tour and can be sampled at all AVP tournaments around the country. A
tournament schedule can be found at www.avp.com.
LIFTOFF is conveniently packaged in individual foil packets that can be taken
anywhere and easily dissolved in an 8 oz. glass of water. Each tablet contains
100 percent of the Daily Recommended Value (DRV) of Vitamin C, and over 100
percent of vitamins B6 and B12, all essential nutrients for enhanced energy
production. *
Two energizing, natural flavors are available - Ignite-Me Orange and Lemon-Lime
Blast.* Each carton contains ten individually-wrapped effervescent tablets with
a retail price of $15.95. All Herbalife products are available through an
Herbalife independent distributor or by calling 1-888-4HERBAL.
*These statements have not been evaluated by the Food and Drug Administration.
This product is not intended to diagnose, treat, cure or prevent any disease.
Try Liftoff Today
